Right Brain Education

Saturday, July 17, 2010

Tips to Get Repeat Web Traffic

1. Introduce fresh content to your web pages frequently. Old web pages are dropped by some search engines. Install a script for a date counter that changes daily, this is one way to create a daily change on your web pages.

2. Create added value in your website content. You can post links to helpful websites with content similar to yours. This will gain credibility for your website if your visitors feel that you are trying to help them by anticipating their needs. You could also have a web page dedicated to books and videos that relate to your website's subject matter..

3. You can publish a monthly newsletter or produce coupons that visitors can access with an 'opt-in' form. Your special offers and coupons can change monthly, creating fresh content in the process.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

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